BEST DIGITAL MARKETING SERVICES
WHAT IS SEO?
Search Engine Optimization (SEO) is the process of improving a website so it appears higher on search engines like Google when people search for something related to your business. It helps attract more visitors without paying for ads.
For example, if you own a bakery in Calicut and someone searches “best cupcakes in Calicut,” SEO helps your bakery’s website show up near the top of the results so more people can find you.
WHAT IS SEM?
Search Engine Marketing (SEM) is the process of promoting a website by using paid advertisements that appear on search engines like Google. Businesses bid on keywords that people use when searching for products or services, so their ads show up at the top of search results.
For example, if you own a bakery and someone searches “buy birthday cake online,” your paid ad can appear at the top of the results. When people click your ad, they visit your site, and you pay a small fee — this is called Pay-Per-Click (PPC).
WHAT IS SMM
Social Media Marketing (SMM) is the process of using social media platforms like Facebook, Instagram, LinkedIn, and Whatsapp to promote a business, product, or service. It helps build brand awareness, engage with customers, and drive sales or website traffic.
For example, a bakery can post pictures of its cakes on Instagram and run a Facebook ad offering discounts. These activities attract more followers, encourage people to visit the bakery, and help grow the business online.
WHAT IS WEB DEVELOPMENT
Web Development is the process of creating and maintaining websites. It involves everything from designing how a site looks to making sure it works properly on all devices. Web development includes both front-end (what users see) and back-end (the behind-the-scenes functions that make the site run).
For example, if you want to create a website for your bakery, a web developer designs the homepage, adds menus and pictures of your cakes, sets up an online order form, and ensures the site loads fast and works smoothly on phones and computers.
CONTENT MARKETING
Content Marketing is the process of creating and sharing valuable, relevant content to attract and engage a target audience. Instead of directly promoting a product, it focuses on providing useful information that builds trust and encourages people to buy from you.
For example, if you own a bakery, you could write blog posts about cake recipes, share videos of baking tips, or post photos of your creations on social media. This kind of content helps people learn from you, trust your brand, and eventually choose your bakery when they need cakes or desserts.